OBJECT
“Urgency Is Not Importance” — Heavyweight Unisex Crewneck T-shirt
Classic regular unisex fit with set-in sleeves, a rib-knit collar and taped neck and shoulders. Solid colours are 100% preshrunk cotton; fibre content can vary by colour. Heavyweight 5.3 oz/yd² (180 g/m²) jersey.
Printed to order.
Design story & product details
The artwork on this heavyweight unisex crewneck T-shirt starts with a large, arching phrase in condensed serif letters, their deep aubergine-brown color mottled and scraped to reveal lighter tones under a well-worn, distressed surface. Each letter features heavy vertical strokes and flared serifs, with a distinctly pinched look at the waist of some characters that hints at classic wood type. Set just below, a slim, broken gold rule divides the top phrase from another line in a smaller version of the same weathered lettering style. At the very bottom of the print sits a final, thin row of capital letters set wide apart, echoed by two short gold lines—creating a visual anchor as the rest of the graphic feels weighted toward the top. The whole setup sits against a flat neutral grey field, with a stretch of untouched background grounding the energetic arrangement up above.
- Expanded arch of tall serif letters in a deep, distressed aubergine-brown
- Layered below: two tiers of distressed gold serif text, separated by a gapped line
- Open dry grey at the garment’s lower edge balances the top-heavy layout
The message is direct—’Urgency Is Not Importance’—making it suited to those who value intention and clarity in their daily wear.
Size chart
Heavy Cotton T-Shirt · Gildan 5000 · classic fit — garment laid flat, in / cm
| Size | Chest | Length | Sleeve |
|---|---|---|---|
| S | 18″ 45.7 cm | 28″ 71.1 cm | 15.6″ 39.7 cm |
| M | 20″ 50.8 cm | 29″ 73.7 cm | 17″ 43.2 cm |
| L | 22″ 55.9 cm | 30″ 76.2 cm | 18.5″ 47.0 cm |
| XL | 24″ 61.0 cm | 31″ 78.7 cm | 20″ 50.8 cm |
| 2XL | 26″ 66.0 cm | 32″ 81.3 cm | 21.5″ 54.6 cm |
| 3XL | 28″ 71.1 cm | 33″ 83.8 cm | 22.4″ 56.8 cm |
| 4XL | 30″ 76.2 cm | 34″ 86.4 cm | 23.6″ 60.0 cm |
| 5XL | 32″ 81.3 cm | 35″ 88.9 cm | 25″ 63.5 cm |
Manufacturer specification; allow a tolerance of about 1 in (2.5 cm). Chest is measured pit to pit, length from the highest point of the shoulder.
Product information
Details you can rely on
Materials & fit
Solid colours are 100% preshrunk cotton; fibre content can vary by colour. Heavyweight 5.3 oz/yd² (180 g/m²) jersey.
Classic regular unisex fit with set-in sleeves, a rib-knit collar and taped neck and shoulders.
Print placement
Front print, exactly as shown in the gallery.
Care
- Machine wash cold, inside out, on a gentle cycle with like colours.
- Use non-chlorine bleach only when needed; tumble dry low or hang dry.
- Do not iron the print and do not dry clean.
Production
Designed by StyleMZ in Korea and printed to order after your purchase. It is made for your address and shipped with tracking.
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