"Gae-Ideuk Script" Classic Dad Hat · Embroidered

The short central hyphen is easy to miss: it holds the lower wordmark together while leaving a wide clear band beneath the Korean line. Gae-Ideuk Script uses Korean words meaning “a big gain” or “a great score,” rendered here as three oversized brown characters in a shallow arch. The embroidery gives the classic dad hat a firm, graphic reading, with each character kept as a solid shape.

• The left character leans counterclockwise, while its counterpart on the right tips in the opposite direction.
• At the centre, a tall rounded loop leaves a narrow vertical opening beside a separate straight bar.
• Below, the Roman-letter wordmark runs nearly edge to edge in tightly spaced serif capitals, with pointed serifs and strong thick-to-thin contrast.

The spacing creates a deliberate pause between scripts: the broad Korean forms feel open and directional, while the serif line is compressed and precise. It reads as one bilingual composition, with the hyphen acting as a quiet point of balance.