Original artwork by Korean fashion designer Lee Sangwoo and Lee Hyunkyung — designed in Korea, printed on demand near you.
Neo-Seoul 1998: Vibrant Retro-Future, Nostalgic Urban Pulse
Step into a dynamic vision of the past’s future with the NEO SEOUL 1998 t-shirt. This design captures the bustling spirit of a bygone era reimagined, perfect for urban explorers and those who appreciate a blend of retro aesthetics with a forward-looking twist. Embrace the energetic, nostalgic mood of a city alive with possibility.
The Design
Dominating the back panel, the design presents a detailed, retro-futuristic illustration of a vibrant Neo-Seoul street scene from 1998. Architectural buildings rise alongside bright neon signs, casting a glow on a distinct yellow car navigating the city. Above, stylized clouds drift through a teal sky, complementing the rich color palette of gold, brown, red, yellow, blue, grey, and white that brings the urban landscape to life. Visible text includes “NEO-SEOUL 1998,” “FRAGMENTS OF MEMORY,” “KIMCHI ALLEYWAYS,” and “ECHOS OF TIME.” These English phrases are thoughtfully paired with Korean script, reading “Memory Street” and “Time of Memories,” adding an authentic touch to this evocative urban narrative.
Material & Fit
Crafted from 100% Airlume combed and ringspun cotton, this t-shirt offers a soft, lightweight feel at 4.2 oz/yd² (142 g/m²). It features a modern retail fit, designed with side seams and shoulder taping for enduring shape retention and a flattering drape. Pre-shrunk for consistent sizing, it also includes a convenient tear-away label and robust double-needle hems for lasting quality.
Sizing & Care
- Available in sizes XS, S, M, L, XL, 2XL, 3XL
- Care: machine wash cold inside out, tumble dry low, do not iron print
Designed in Korea, Printed for You
StyleMZ is an original Korean-style design studio dedicated to bringing original concepts to life. Every garment is made-to-order, ensuring that your chosen design is freshly printed just for you. This print-on-demand model supports sustainable production by minimizing waste and excess inventory.



































Harper (verified owner) – Sydney, Australia –
This shirt has a great retro vibe and is super comfy. I love the vibrant graphic on the back. It shipped quickly too, which was nice. Perfect for casual outings or just relaxing at home. I’m really happy with my purchase.
Beckett – Denver, USA –
Really like the vibe of this shirt. The retro artwork looks amazing in person. It’s perfect for casual outings and matches well with jeans. Arrived quickly, too! I’m getting another one.
Nolan (verified owner) – Seattle, USA –
I grabbed this shirt for a casual weekend. It has unique art, which I like. It’s comfortable but not super soft against the skin. Took longer to arrive than expected but overall worth it.
Léa (verified owner) – Lyon, France –
Le t-shirt est confortable et bien coupé. J’adore le motif rétro de la ville sur le dos, il attire vraiment l’attention. Il arrive rapidement après commande aussi. Je suis contente d’avoir fait cet achat.
Aiden (verified owner) – Toronto, Canada –
I really enjoy wearing this shirt. It’s lightweight and breathable, perfect for summer days. The colors are vibrant and eye-catching without being overwhelming. Great choice if you want something fun that stands out a bit.
Raúl (verified owner) – Barcelona, España –
La camiseta tiene un diseño interesante y colorido. Me gustó el algodón, pero la talla fue algo ajustada para mí. Envío rápido a Barcelona.
Liam (verified owner) – Sydney, Australia –
The shirt’s graphic is cool, captures that retro vibe. Fabric feels a bit stiff after first wash though. Shipping was decent, took about a week to arrive.
Ethan – New York, USA –
This t-shirt has a cool retro print. Material is comfy, but I found the fit smaller than expected. Not great for hot weather since it’s not breathable enough.
Thijs (verified owner) – Brussels, Belgium –
Ik vind deze t-shirt erg leuk. Het ontwerp is opvallend en echt uniek. De stof voelt goed aan en het past perfect. Heb hem gedragen naar een concert, viel goed in de smaak daar! Snelle verzending ook.
आर्यमन (verified owner) – दिल्ली, भारत –
यह शर्ट थोड़ा टाइट आई, लेकिन कम्फर्टेबल है। डिजाइन दिलचस्प है और सस्ती कीमत में मिली। मुझे shipping का इंतज़ार करना पड़ा जो एक हफ्ते से ज़्यादा था।
Wren (verified owner) – Seattle, USA –
I bought the NEO SEOUL 1998 shirt for its unique look. It’s a little snug but still comfortable. The colors are vibrant, though I expected it to be brighter based on pictures. Took longer than usual to arrive but worth the wait.
राधा (verified owner) – पुणे, भारत –
टी-शर्ट में रंग थोड़ा हल्का था। पहनने पर सॉफ्ट लग रहा है। प्रिंट साफ दिखता है और मुझे पसंद आया कि इसका मीडियम साइज़ बिलकुल सही बैठ गया। थोड़ी देर से आई, लेकिन सामान्य गुणवत्ता के लिए मैं संतुष्ट हूं।
Arjun (verified owner) – Delhi, India –
कमीज की प्रिंटिंग बढ़िया है। फेब्रिक भी हल्का और आरामदायक लगा। एकमात्र समस्या थी कि मुझे आकार थोड़ा छोटा मिला। इसकी शिपमेंट में टाइम लग गया लेकिन परिणाम ठीक हैं। कुल मिलाकर, ये पहनने के लिए सही है जब बाहर जाना हो ।