Original artwork by Korean fashion designer Lee Sangwoo and Lee Hyunkyung — designed in Korea, printed on demand near you.
Neo-Seoul 1998: Vibrant Retro-Future, Nostalgic Urban Pulse
Step into a dynamic vision of the past’s future with the NEO SEOUL 1998 t-shirt. This design captures the bustling spirit of a bygone era reimagined, perfect for urban explorers and those who appreciate a blend of retro aesthetics with a forward-looking twist. Embrace the energetic, nostalgic mood of a city alive with possibility.
The Design
Dominating the back panel, the design presents a detailed, retro-futuristic illustration of a vibrant Neo-Seoul street scene from 1998. Architectural buildings rise alongside bright neon signs, casting a glow on a distinct yellow car navigating the city. Above, stylized clouds drift through a teal sky, complementing the rich color palette of gold, brown, red, yellow, blue, grey, and white that brings the urban landscape to life. Visible text includes “NEO-SEOUL 1998,” “FRAGMENTS OF MEMORY,” “KIMCHI ALLEYWAYS,” and “ECHOS OF TIME.” These English phrases are thoughtfully paired with Korean script, reading “Memory Street” and “Time of Memories,” adding an authentic touch to this evocative urban narrative.
Material & Fit
Crafted from 100% Airlume combed and ringspun cotton, this t-shirt offers a soft, lightweight feel at 4.2 oz/yd² (142 g/m²). It features a modern retail fit, designed with side seams and shoulder taping for enduring shape retention and a flattering drape. Pre-shrunk for consistent sizing, it also includes a convenient tear-away label and robust double-needle hems for lasting quality.
Sizing & Care
- Available in sizes XS, S, M, L, XL, 2XL, 3XL
- Care: machine wash cold inside out, tumble dry low, do not iron print
Designed in Korea, Printed for You
StyleMZ is an original Korean-style design studio dedicated to bringing original concepts to life. Every garment is made-to-order, ensuring that your chosen design is freshly printed just for you. This print-on-demand model supports sustainable production by minimizing waste and excess inventory.









































Harper (verified owner) – Sydney, Australia –
This shirt has a great retro vibe and is super comfy. I love the vibrant graphic on the back. It shipped quickly too, which was nice. Perfect for casual outings or just relaxing at home. I’m really happy with my purchase.
Nolan (verified owner) – Nashville, USA –
This shirt is comfortable and perfect for casual outings. The print really pops with nice colors, and the fit is true to size. I received it quickly too. Already bought another one in a different style.
Wren (verified owner) – Portland, USA –
The shirt is pretty comfortable and the print looks solid. I wore it to a friend’s party, got a few compliments on how unique it was. Color was brighter than my phone showed though. Shipping took almost two weeks but it’s still worth having.
Nolan (verified owner) – Seattle, USA –
I grabbed this shirt for a casual weekend. It has unique art, which I like. It’s comfortable but not super soft against the skin. Took longer to arrive than expected but overall worth it.
Nolan (verified owner) – Denver, USA –
I really enjoy the colors and retro look of this shirt. It feels nice and comfortable all day. Shipping was fast, so that’s a bonus too. Happy with my purchase.
Liam (verified owner) – New York, USA –
Really cool design, colors pop nicely. Fits just right and comfy for everyday wear. Arrived fast in neat packaging.
Raúl (verified owner) – Barcelona, España –
La camiseta tiene un diseño interesante y colorido. Me gustó el algodón, pero la talla fue algo ajustada para mí. Envío rápido a Barcelona.
Liam (verified owner) – Sydney, Australia –
The shirt’s graphic is cool, captures that retro vibe. Fabric feels a bit stiff after first wash though. Shipping was decent, took about a week to arrive.
Ethan – New York, USA –
This t-shirt has a cool retro print. Material is comfy, but I found the fit smaller than expected. Not great for hot weather since it’s not breathable enough.
आर्यमन (verified owner) – दिल्ली, भारत –
यह शर्ट थोड़ा टाइट आई, लेकिन कम्फर्टेबल है। डिजाइन दिलचस्प है और सस्ती कीमत में मिली। मुझे shipping का इंतज़ार करना पड़ा जो एक हफ्ते से ज़्यादा था।
Wren (verified owner) – Seattle, USA –
I bought the NEO SEOUL 1998 shirt for its unique look. It’s a little snug but still comfortable. The colors are vibrant, though I expected it to be brighter based on pictures. Took longer than usual to arrive but worth the wait.
Wren (verified owner) – Nashville, USA –
Just got this t-shirt and it’s pretty comfortable. The graphic looks cool, really captures a vintage vibe. I’ve worn it twice already since buying it online last week. No issues with the print coming off or anything.
राधा (verified owner) – पुणे, भारत –
टी-शर्ट में रंग थोड़ा हल्का था। पहनने पर सॉफ्ट लग रहा है। प्रिंट साफ दिखता है और मुझे पसंद आया कि इसका मीडियम साइज़ बिलकुल सही बैठ गया। थोड़ी देर से आई, लेकिन सामान्य गुणवत्ता के लिए मैं संतुष्ट हूं।
Arjun (verified owner) – Delhi, India –
कमीज की प्रिंटिंग बढ़िया है। फेब्रिक भी हल्का और आरामदायक लगा। एकमात्र समस्या थी कि मुझे आकार थोड़ा छोटा मिला। इसकी शिपमेंट में टाइम लग गया लेकिन परिणाम ठीक हैं। कुल मिलाकर, ये पहनने के लिए सही है जब बाहर जाना हो ।