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"Particular About the Unimportant" Unisex Longsleeve T-shirt

Original designs you won't find anywhere else

A self-aware joke set in tall, flared burgundy lettering that fusses over every serif.

From$38.95 USD

+ $2.99 shipping · $1.99 for 2 · free with 3+ items

Buy 3+, save 15% on any mix of designs

Earn 2% back in store credit (from $0.78) How it works

Particular and Unimportant bend around a tiny about the, squeezing the whole confession into one tight block.

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PLACEMENTFront + Back print

Model is 6′2″ (189 cm) and wears size M.

Free size exchange on your first order · How it works

Designed in Korea
Sharp, lasting print
Printed near you
Estimated delivery: Nov 16 – Dec 2 Weekends are excluded; public holidays, customs and remote-area delivery may extend these estimates.

Not fast fashion

Original artwork you won't find on marketplaces. Every design is drawn in-house.
A name-brand garment. Printed on Gildan, not an unbranded copy.
Ships from the US. Tracked delivery.
Free size exchange on your first order. Wrong size? We send the right one, free
If it arrives wrong, we fix it. Free reprint or refund for damage or misprints
Secure checkout — payments encrypted and processed by Stripe

At a glance

Who it's for
Anyone who loves witty, self-aware wordplay and bold statement lettering in casual outfits
Main benefit
Classic unisex long sleeve tee with tall, flared burgundy phrase 'Particular About the Unimportant' in dense, playful typography on front and back
Fit
Classic unisex fit with rib-knit cuffs and taped neck and shoulders.
Material
Solid colours are 100% cotton; fibre content can vary by colour. Heavyweight 6.0 oz/yd² (203 g/m²) jersey.
Care
Machine wash cold, inside out, on a gentle cycle with like colours. Use non-chlorine bleach only when needed; tumble dry low or hang dry.

“Particular About the Unimportant” — Unisex Longsleeve T-shirt

Classic unisex fit with rib-knit cuffs and taped neck and shoulders. Solid colours are 100% cotton; fibre content can vary by colour. Heavyweight 6.0 oz/yd² (203 g/m²) jersey.

Design story & product details

Almost nothing is left open in this lettering. There are only thin slivers between the tall burgundy letters and the tight counters inside them. Particular swells upward and Unimportant sags downward, and a small about the squeezes into the gap between them. The whole phrase packs into one dense barrel of type.

It’s a joke on yourself, told in fussy, flared poster lettering that cares far too much, and that’s exactly why it works on a longsleeve tee. Give it to the friend who alphabetizes the spice rack.

Size chart

Unisex Long Sleeve T-Shirt · classic unisex fit, 6 oz cotton — garment laid flat, in / cm

SizeChestLengthSleeve
S18" 45.7 cm29" 73.7 cm32.5" 82.6 cm
M20" 50.8 cm30" 76.2 cm34" 86.4 cm
L22" 55.9 cm31" 78.7 cm35.5" 90.2 cm
XL24" 61 cm32" 81.3 cm37" 94 cm
2XL26" 66 cm33" 83.8 cm38.5" 97.8 cm

Manufacturer specification; allow a tolerance of about 1 in (2.5 cm). Chest is measured pit to pit, length from the highest point of the shoulder.


Product details

Materials & fit

Thick, durable cotton that layers well and keeps its shape wash after wash.

Solid colours are 100% cotton; fibre content can vary by colour. Heavyweight 6.0 oz/yd² (203 g/m²) jersey.

Classic unisex fit with rib-knit cuffs and taped neck and shoulders.

Print placement

Artwork on the front and the back, as shown in the photos.

Care

  • Machine wash cold, inside out, on a gentle cycle with like colours.
  • Use non-chlorine bleach only when needed; tumble dry low or hang dry.
  • Do not iron the print and do not dry clean.

Delivery & returns

Designed in Korea. Where it is printed depends on where it goes: the US, Europe, Canada, Australia and New Zealand are printed inside the region (about 4-10 business days, no import duty); South America, Mexico, Turkey, Armenia and Azerbaijan are printed by our partners abroad and shipped internationally (2-4 weeks, import duty paid on delivery); Korea, Japan and every other country are made in Korea and shipped from Korea with tracking (some hoodies and sweatshirts for Japan are printed in Japan). The estimate for your country is shown at checkout. If it arrives damaged or misprinted, tell us within 7 days and we reprint or refund it. First order and the size is wrong? We send the right size free, shipping included.